Creative strategy & content partnership
Mama Taco
October 2026 activation plan
Contents
What this proposal covers
Seven clear steps. From where Mama Taco is today to the creative plan, investment, timeline and next steps.
01 · Current Situation
Today the feed shows the plate. We'll show the night.
Mama Taco is a women-owned Mexican fusion restaurant and lounge at 5025 Broadway in Inwood: two levels, a patio, a bar that runs to 2am and a 4.3 rating on Google. Guests choose by the evening they imagine. The opportunity is to make that evening vivid before they walk in.
Public footprint as of 29 September 2026. Tripadvisor listing unclaimed and empty. Reservations run through OpenTable for parties up to 20.
Mama Taco's current imagery. Strong on the plate. Quiet on the room, the bar and the people.
What we see
And what week one confirms
- Communicates wellThe food and the offers. Birria tacos, bang bang shrimp tacos, oxtail empanadas and churros come up again and again in reviews. Happy hour, Taco Tuesday and the $35 bottomless brunch are clear. The sugar-skull mark, the mascot and the neon sign are instantly recognisable.
- Left unclearThe room after dark and the two levels guests mention. The bar beyond a single pour. The people, whom reviewers praise for service. The feed leads with flyers rather than photography, posts arrive in bursts with months between them, and R&B Night and Afro House barely appear.
- Priority occasionsThe first round at happy hour. Taco Tuesday with the DJ. R&B Night and Afro House. Bottomless brunch on Saturday and Sunday. The celebration table for groups. And Halloween as October's soft holiday, before the November and December rush.
- ChannelsInstagram is verified with 24.2K followers, but recent reels earn double- and low-triple-digit likes. TikTok sits at 369 followers and has gone quiet while creators post about Mama Taco without it. Google carries 389 photos and no website. Happy hour reads 2–8pm in the bio and 3–9pm in the latest post.
- Distinguishing storiesWomen-owned and community-minded. The bar as a stage. The kitchen's hands. Music that reviewers mention as often as the food. A neighbourhood at the top of Manhattan with Inwood Hill Park, a running community and Columbia's stadiums a few blocks away.
Week one confirms all of this with 90 days of account analytics, a five-account competitor scan, the full review set and an on-site walkthrough. Findings are presented before the first production day.
02 · The Strategy
Five concepts, one evening.
Each concept is a scene from the evening with its own audience message, deliverables and channels. Together they make up the October inventory.
The Sign
A 45 to 60 second cinematic commercial that plays the whole evening: the sign reveal, the bartender and chef getting ready, an order followed from prep to plate, the room in slow motion, and the sign again at night.
The one asset every other piece points back to. It anchors the profile, any future website, and whichever placements Mama Taco chooses to boost.
- Audience message
- This is what a night at Mama Taco feels like.
- Deliverables
- 1 hero film (45–60s), a 15s cut, 3 campaign stills pulled from motion.
- Channels
- Instagram Reels, TikTok, website header, in-venue screens.
The Pour
Three locked-off reels built around the bar, starting with the coconut margarita. Drink: an empty glass stands in for the letter I, then ice, spirit, flavour and garnish arrive in order. Wrong side, right drink: the glass is upside down; the pour comes anyway. The ice toss: the bartender misses beat after beat until the last throw lands and the drink's name animates on screen.
Four drink recommendation carousels extend the series into the grid: the drink as the hero, one fun fact, and the taco Mama Taco says to pair it with.
Before the shoot we work with the bartender on styling: a rim, a flower, a lime, colours that hold up on camera.
- Audience message
- The bar is worth the first round.
- Deliverables
- 3 vertical editorial reels, 4 pairing carousels (6–8 frames each).
- Channels
- Reels, TikTok, Stories; carousels to the grid.
Before the Rush
Day-to-day reels that show the people: prep, the first pour of service, setting the room, the staff getting ready. Shot alongside the hero film on both production days.
Each one also gets a POV cut for TikTok, the format the algorithm favours for restaurants: "POV: you just found the best tacos in the neighbourhood." One reel documents the setup of the Halloween edition as the night approaches.
- Audience message
- Real people, real craft, every day.
- Deliverables
- 3 day-to-day reels with POV cuts, 1 event-setup reel.
- Channels
- Reels, TikTok and Stories.
The Table
Every taco photographed: birria, bang bang shrimp, fried chicken, fish, carnitas, tinga and al pastor. Then the shredded chicken burrito, the steak burrito bowl, the oxtail empanadas, the churros and the coconut margarita, shot against the bar and the stand-out corners of the room so each dish carries the atmosphere with it. Overhead spreads for the celebration table and a Halloween setup for October.
The menu template is redesigned around the new imagery, and a visual menu lives online so guests can see every dish even where the printed menu can't hold a photo.
- Audience message
- Know what you're ordering before you arrive.
- Deliverables
- 10 or more menu photographs, a redesigned menu template, a seasonal carousel.
- Channels
- Menu, grid, Google Business Profile, delivery platforms, website.
Nights at Mama Taco
R&B Night is the biggest night of the month and deserves a promotion as good as the music. October's edition becomes the Halloween edition: one night that carries the seasonal special, the creator visit and the event coverage.
A micro-creator with a human-scale following is briefed to represent the restaurant, not their own brand. Their appearance is then used the way it works best: as the promo for the next R&B Night. Taco Tuesday with the DJ, Wing Wednesday and the weekend brunch party get the same treatment, so every night is captured and posted in one format from now on.
- Audience message
- There's a night here for you this month.
- Deliverables
- 1 seasonal carousel, 1 event coverage reel, 1 creator reel.
- Channels
- Reels, TikTok, Stories, event listings.
03 · Content System & Investment
Your content, your investment.
Start with the monthly retainer and what it includes, then see the exact deliverables and production workflow.
Professional fee · Monthly retainer
Monthly retainer. Covers the agreed Just GO deliverables and services for each billing month.
Third-party and pass-through costs
Third-party costs are approved in advance and invoiced at cost with receipts.
Included deliverables · Content system
What your investment delivers
| Asset category | Purpose | October quantity | Formats |
|---|---|---|---|
| Hero film | Introduce the overall Mama Taco experience | 1 film (45–60s) with a 15s cut | 16:9 and 9:16 |
| Short-form edits | Individual food, drink, people and atmosphere stories | 9 reels: 3 editorial drink, 3 day-to-day with POV cuts, 1 event setup, 1 event coverage, 1 creator | 9:16, 15–40s |
| Photography library | Every taco, the burritos, the signature cocktails, the room | 10 or more menu items, plus atmosphere frames | 4:5, 1:1, 16:9, print-ready |
| Campaign assets | Nights, seasonal moments and menu features | 5 carousels: 4 drink recommendations, 1 Halloween edition | 4:5, 6–8 frames |
| Channel adaptations | Approved assets prepared for their placements | Included with every finished asset | Stories, grid crops, menu template, website |
How one shoot becomes many assets
04 · Production Calendar
Production, at a glance.
A visual overview of planned production days, content releases, milestones and event coverage. Dates can be adjusted together during onboarding.
05 · Schedule Your Onboarding Call
Let's get started.
Once the proposal is approved, choose a time to align on goals, creative direction, access and production dates.
06 · Contract & Signature
Make it official.
Review the final services agreement and sign securely to confirm the engagement.