Alien Skins
from farmers market to national retailer
the high stakes challenge
The Client
A founder-led, high-quality artisanal soap brand aiming to move from local markets to a national e-commerce platform and retail distribution
The problem
Their current product visuals were functional but flat, featuring poor lighting and simple white backgrounds. These visuals failed to communicate the premium ingredients, handcrafted quality, and luxurious sensory experience necessary to command a higher price point and compete with established brands.
the cost of inaction
The brand was suffering from a low conversion rate (under 1%) on their ad campaigns, high bounce rates on their product pages, and were constantly being asked for discounts, signaling a lack of perceived value.
the custom solution: cinematic elevation
the strategy
We established a visual theme focused on the source, scent, and sensation of the soap. this required using natural, dramatic lighting, high-contrast colors (e.g., placing the rose soap against deep textures), and strategic props (honeycomb, raw oats) to highlight the raw, natural ingredients.
deliverables
TIER 1 CAMPAIGN PHOTOGRAPHY:
A suite of 25 product and lifestyle images for use on the product pages, email marketing and social media feeds.
THE SENSORY VIDEO SPOT:
A 30-second video commercial designed specifically for paid ads, using close-up macro shots to emphasize texture and slow-motion water effects to evoke luxury and hydration
the impact
This custom approach ensured every asset was engineered to visually justify the brand’s premium price tag and elevate the entire shopping experience.
the elevated result
e-commerce conversion
The new product photography and video led to an immediate 3x increase in e-commerce conversion rates (from 0.8% to 3.4%) within the first 90 days.
ad performance
The Sensory Video Spot achieved a 25% lower Cost Per Acquisition (CPA) than their previous content, allowing the brand to scale its ad spend profitably.
strategic validation
With a portfolio of premium visual assets, the brand successfully pitched and secured its first distribution deal with a major online national retailer, proving the viability of their elevated brand identity.