E-commerce / Consumer Brands
CASE STUDY 01
Alien Skins
from farmers market to national retailer
the high stakes challenge
A founder-led, high-quality artisanal soap brand aiming to move from local markets to a national e-commerce platform and retail distribution
Their current product visuals were functional but flat, featuring poor lighting and simple white backgrounds. These visuals failed to communicate the premium ingredients, handcrafted quality, and luxurious sensory experience necessary to command a higher price point and compete with established brands.
The brand was suffering from a low conversion rate (under 1%) on their ad campaigns, high bounce rates on their product pages, and were constantly being asked for discounts, signaling a lack of perceived value.
the custom solution:
We established a visual theme focused on the source, scent, and sensation of the soap. this required using natural, dramatic lighting, high-contrast colors (e.g., placing the rose soap against deep textures), and strategic props (honeycomb, raw oats) to highlight the raw, natural ingredients.
deliverables
TIER 1 CAMPAIGN PHOTOGRAPHY:
A suite of 25 product and lifestyle images for use on the product pages, email marketing and social media feeds.
THE SENSORY VIDEO SPOT:
A 30-second video commercial designed specifically for paid ads, using close-up macro shots to emphasize texture and slow-motion water effects to evoke luxury and hydration.
the elevated result
The new product photography and video led to an immediate 3x increase in e-commerce conversion rates (from 0.8% to 3.4%) within the first 90 days.
The Sensory Video Spot achieved a 25% lower Cost Per Acquisition (CPA) than their previous content, allowing the brand to scale its ad spend profitably.
With a portfolio of premium visual assets, the brand successfully pitched and secured its first distribution deal with a major online national retailer, proving the viability of their elevated brand identity.
Case Study 02
nubian nectar
transforming a homemade project to a world wide solution
The high-stakes challenge
A founder-led, high-quality whipped shae butter brand (Nubian Nectar) that had outgrown its local market perception and was ready to command a premium price point to increase profitability.
The existing visuals were clean but lacked the emotional depth and luxury aesthetic necessary to justify the new, higher pricing structure. competitors in the space looked more polished, forcing Nubian Nectar to frequently discount its superior product.
The brand needed a sophisticated visual identity that communicated high-end ingredients, artisanal care, and an aspirational self-care ritual, ensuring the consumer would happily pay the premium price.
the custom solution
We executed a complete visual overhaul centered on conveying product purity and exclusivity, moving the brand's perception from "functional" to "essential luxury."
Our approach was to create visual scarcity and emphasize the sensory experience. We used clean, diffused studio lighting and high-contrast styling—pairing the product with elements like soft silk, polished brass, and raw, high-quality ingredients (like whole shea nuts).
deliverables
The Aspirational Photo Suite: A bank of 30+ highly stylized product and lifestyle images focused on texture and light, perfect for website headers and email marketing.
The Elevated Result
The new visual assets successfully supported a 25% premium price increase across the core product line. This immediately boosted the client's profit margin without a proportional loss of sales volume.
The updated imagery and accompanying videos led to a significant increase in organic social shares and engagement, demonstrating that the audience now associated the brand with high-end, aspirational self-care.
The professional, high-fidelity portfolio allowed the client to successfully pitch to and secure display space in several exclusive, high-end retail boutiques, validating their new luxury market status.